Bawaal Labs launches “Majikal” an iPhone app to discover local events and aims to make your events more social

Bawaal Labs has today officially launched its Majikal (pronounced: magical) app on the iPhone platform. Majikal is a location aware, social mobile platform that lets you discover and explore events happening around you. It aims to redefine the social experience around events.

Screenshot of the iPhone App
Screenshots of the iPhone App

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What is wrong with current location-based checkin service?

Location-based check-in service came into prime-time of social networking in year 2009 with launch of Foursquare, a location-based social networking application for mobile devices, and then tons of other similar apps such as Gowalla (recently acqui-hired by Facebook), Loopt, Scvngr, Hotlist, and many more are trying to crack location-based services. Few of them are moderately successful but none of them have been able to get location-based services into mainstream of social network. Facebook too tried with Facebook Places (which is now simply called “Check In”) and has now integrated location as part of every Facebook action (status update, pic upload, etc). Continue reading