Flurry: Analytics for your iPhone app

In this post, I will share my experience with one of the easy-to-use analytics library Flurry for your iPhone app. They claim in the documentation that the integration can be done in 5 min and I found it to be true to the certain extent. Flurry Analytics provides an incredible amount of actionable intelligence into how and where people are using your app. You can quickly identify your most engaged and valuable users by grouping them on key characteristics such as demographics, location, language preference, and usage of select features in your app. The Flurry iOS Analytics Agent allows you to track the usage and behavior of your iOS application on users’ phones for viewing in the Flurry Analytics system. Continue reading

Mobile Outlook 2013 (from Flurry)

Today, I came across a very interesting slide made by Flurry which highlights the explosive growth of smartphones globally. The key highlights of the slides showing mobile outlook for 2013 using the past few years’ analytical data are:

  • Smartphone is a global phenomenon (China is catching up very fats to US in number of active iOS and Android devices)
  • 30+ countries doubled number of iOS and Android devices in last 12 months
  • People spending minutes per day on TV and Web has remained stagnant from last 3 years but for mobile it has almost doubled in Dec 2012 from Dec 2010
  • App revenues are growing at 129% cumulative annual growth rate (CAGR) [2008-2012]
  • Majority of the time spent in social category of app is on social networks (47%), messaging (29%) and photo/video sharing (19%)
  • 7pm to 11pm is highest usage of media and entertainment apps (behave like TV’s prime time)
  • Females use more of shopping in Day time than their male counterparts

Read the full slide here: